the truth matters in a complicated world

We believe brands of whatever size should always listen to what their consumers think, want and do.


Our story

Our founder, Dan Botten, has built 25 years of award-winning insight and research experience across some of the most blue-chip organisations in the world. Gaining industry recognition thanks to working at brands such as Hilton Hotels, NME, The Guardian, The Lawn Tennis Association and The Times, we strongly believe it is more important than ever that brands get closer to new businesses in a fast-changing and ultra-modern world.

Relentlessly curious and passionate, we are firm believers in a completely transparent approach to any project which provides searing insight delivered in an engaging way.


Tick tock....

We are truly passionate about finding out what makes people tick and why – knowing this makes a difference to our clients as well as enabling us to learn more about the world everyday.

Altheo Insight is....

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    Dan Botten

    Founder and Director
    020 3370 4944

    Dan Botten has worked within outstanding insight teams for 25 years, including almost a decade heading up the award-winning research team at The Guardian. With a solid track record of delivering innovative and ground-breaking research strategies, Dan’s combination of experience and energy naturally led him to the creation of Altheo Insight - a people-focused boutique agency with the flexibility to provide a bespoke service for each and every client. Truly passionate and naturally curious, Dan is driven by the desire to produce rewarding results for everyone he works with.

    Altheo Insight’s ethos is one of openness: open to new ideas and opportunities; open to hearing what both you and your consumers are really saying; open and honest about the benefits and costs of research strategies, and providing you with open, clear and practical insight.


Find out more about what we do, our expertise and how we do it.

What we do
62-63 Maltings Place,
169 Tower Bridge Road,
London, SE1 3LJ
020 3370 4944